7 MAY 2026
Negotiation
Forum
Negotiation Forum is the flagship event of Performance Strategies, now part of ROI Group.
MILAN AND ONLINE
Negotiation is one of the most central practices in every area of business, but also one of the most intricate: it requires relational skills, the ability to manage emotions, and a deep understanding of the factors that can make it difficult to steer a negotiation, especially amid uncertainty and change.
The event is a unique learning opportunity: a full day dedicated to advanced negotiation strategies with Daniel Shapiro, founder and director of Harvard’s International Negotiation Program, one of the most authoritative academic programs in the world for the study and teaching of negotiation applied to complex contexts.
During the Negotiation Forum we will learn how to structure, control, and conclude complex negotiations, turning objections into levers to build lasting business relationships across different work domains: from strategic meetings to commercial negotiations, from one-on-one conversations to managing teams and partners.
We will also analyze the dynamics of the negotiation process to guide outcomes toward higher-value solutions for all parties involved.
Real case studies, practical simulations and new models to acquire a solid, practical and repeatable method designed to effectively handle any high-stakes professional interaction.
SPEAKER
DANIEL SHAPIRO
A global authority in negotiation and conflict resolution, he founded and directs Harvard’s International Negotiation Program, one of the most accredited negotiation programs in the world.
He has advised leaders worldwide, from heads of state to executives of Fortune 500 companies, and has trained negotiators specializing in high-complexity situations such as kidnappings, conflicts, and hostage negotiations.
Named by Harvard among the university’s 15 top professors, he has led numerous successful conflict resolution initiatives in the Middle East, Europe, and East Asia, and served for three years as chair of the World Economic Forum’s Global Agenda Council on Conflict Resolution.
Recipient of an Early Career Award from the American Psychological Association for his contributions to the psychology of peace, he developed a conflict management program that has reached over one million people in more than 30 countries.
Author of the bestseller Negotiating the Nonnegotiable, translated into over 20 languages, he has been described by The New York Times as “one of the most innovative minds in the world on the subject of conflict.”
His method, which combines academic rigor and practical experimentation and grounds its theories in real-world contexts such as workshops, simulations, and international cases, is used in the most complex settings on the planet.
Negotiating the Impossible
THE METHOD TO TACKLE ANY TYPE OF NEGOTIATION
Strategies to manage confrontation and overcome conflicts in all professional contexts
WHO IS IT FOR?
Executives, Managers and Board Members | Heads of Sales and Procurement | HR Directors, Human Resources and Project Manager | Entrepreneurs | Lawyers, finance professionals, consultants
MAIN TOPICS
NEGOTIATING WITH EMOTIONS
- The 5 emotions that most influence every interaction and their impact on negotiations.
- How to identify and interpret verbal and nonverbal emotional cues in yourself and others.
- Techniques to address and de-escalate negative emotions, turning them into opportunities to prevent escalation and foster cooperation.
MANAGING CONFLICT
- How to design a complex negotiation by integrating rational objectives and emotional needs.
- Constructive defense strategies to negotiate when your own or the other party’s identity is perceived as threatened, turning conflict into collaboration.
- Manage dynamics of power, status and autonomy to reduce the risk of escalation.
FROM COUNTERPART TO PARTNER
- How to develop the ability to recognize and communicate the other party’s value, strengthening the relationship.
- Build a sense of connection and alliance, reducing emotional distance and fostering cooperation.
- Honor autonomy and acknowledge the other party’s decision-making freedom to transform negotiation into a value co-creation process.
NEGOTIATION PRACTICE
- Exercises and practical tools to learn how to apply negotiation principles to guide even the highest-tension situations.
- How to adapt negotiation techniques to different contexts and counterparts, increasing flexibility and decision-making capability.
- Develop an individual approach to maximize the effectiveness of your negotiation method across every professional domain.
AGENDA
08:00 – 09:30
WELCOME COFFEE
09:30 – 11:00
Negotiating with emotions
11:00 – 11:30
NETWORKING BREAK
11:30 – 13:00
Managing conflict
13:00 – 14:30
NETWORKING LUNCH
14:30 – 15:45
From counterpart to partner
15:45 – 16:15
NETWORKING BREAK
16:15 – 17:30
Negotiation practice
*Agenda is subject to change.
TICKETS
SPECIAL OFFER VALID THROUGH DECEMBER 12
SUITE
FRONT ROWS-
Desk di registrazione riservato
€ 897+VAT
instead of 1.300€ +VAT
Assigned and numbered seat
in the front rows
Simultaneous translation
Executive Report and Follow-up materials
Certificate of participation
On-demand access for 30 days
Networking coffee break in reserved area
Seated lunch served
in reserved area
Priority registration desk
3 TICKETS -5%
5 TICKETS -10%
10 TICKETS -15%
BUSINESS
BUSINESS AREA-
Desk di registrazione riservato
€ 597+VAT
instead of 1.000€ +VAT
Seat in business area
Simultaneous translation
Executive Report and Follow-up materials
Certificate of participation
On-demand access for 30 days
Networking Coffee Break in reserved area
Lunch served
in reserved area
Priority registration desk
3 TICKETS -5%
5 TICKETS -10%
10 TICKETS -15%
STREAMING
LIVE ACCESS-
Desk di registrazione riservato
€ 347+VAT
instead of 700€ +VAT
Access to the event online
via live streaming
Simultaneous translation
Executive Report and Follow-up materials
Certificate of participation
On-demand access for 30 days
Networking coffee break in reserved area
Seated lunch served
in reserved area
Priority registration desk
3 TICKETS -5%
5 TICKETS -10%
10 TICKETS -15%
Dicono dell'evento
EVENT INFO
Where and when will the event take place?
The event will be held on Thursday, May 7, at Una Hotels Expo Fiera, Via Keplero 12, Pero (Milan), and will also be available online.
Before the event, you will receive an email with all the necessary information to access the venue or the online platform, according to the type of ticket you purchased.
How to reach the venue
- By CAR: To switch on Google Maps CLICK HERE
Parking at the hotel is available for a fee, subject to availability. - By AIRPLANE: Malpensa and Linate airports are located about 30 minutes drive away from the Hotel.
- By PUBLIC TRANSPORT: From the Central Railway Station take the metro MM2, change at Cadorna with MM1 and stop at Pero or Molino Dorino.
The hotel is about 10 minutes walk away. Shuttle service (on request: +39 02 300551) to/from Molino Dorino Mon-Fri 8:30/10:30 and 18:00/20:00.
Food & Beverage services
The welcome coffee, coffee break, and lunch are included in the participation fee.
Lunch, served at the table, includes a three-course menu.
The catering service is organized to offer suitable alternatives for vegetarian, vegan, and gluten-free diets, as well as for participants with allergies or intolerances.
Once seated, please inform your waiter of any specific dietary needs, and they will indicate the available options.
Accessibility for guests with disabilities
The venue is fully accessible to guests with disabilities.
If assistance is required, one companion may attend the event free of charge.
To help us ensure the best possible experience, please inform us of any special requirements in advance by writing to info@roigroup.it.
How can I attend via streaming?
To join the online event, simply purchase your ticket and connect on the event day by following the instructions sent to the email address provided during registration.
The streaming will be available via Zoom and accessible from any device.
For the best experience and to take part in networking activities, we recommend connecting from a desktop or tablet.
In the days following the live event, you will receive an email notification once the full recording is available in the On Demand Area.
You will be able to watch it again anytime for 30 days.
PAST SPEAKERS
The entire training initiative can be financed through the main Interprofessional Funds.
For information, write to negotiationforum@roigroup.it
or call toll free from Italy
Fill in your details to be contacted by one of our consultant
Thanks to the partners who participated in the Negotiation Forum 2025
MAIN SPONSORS
PARTNERS
COMMUNICATIONS PARTNER
ACADEMIC PARTNER
Official GREEN CARRIER
Official BAG
Official COFFEE
MAIN MEDIA PARTNER
Official LOUNGE
URBAN MEDIA PARTNER
Official App
Official Merchandising
OFFICIAL BOOKSTORE
TECHNICAL PARTNERS
ASSOCIATION PARTNERS
MEDIA PARTNERS
FAQs
What does registering for the Negotiation Forum involve?
Negotiation Forum takes place in person in Milan and, at the same time, via live streaming.
Registration consists of filling out an online form (approx. 2 minutes) and paying the fee by bank transfer, PayPal, or credit card.
To receive, with no obligation, all details on participation and registration methods, you can write to: negotiationforum@roigroup.it
Can the event be funded through the use of Interprofessional Funds?
Absolutely. You can use Interprofessional Funds to finance participation in our events, using your training account or through tender/notice procedures and training vouchers.
Why is it better to register right away for the event?
We apply an early‑booking policy, so if you register now, you secure your participation at the most advantageous rate.
Is there a translation service?
Whether attending in person or via streaming, you will have access to simultaneous English/Italian translation.
Is it possible to interact with the speaker?
Yes. During the event, both live in Milan and via live streaming, you will be able to send questions to Daniel Shapiro.
Will I receive materials to put what I’ve learned into practice?
In the days following Negotiation Forum you will receive a follow‑up that includes an Executive Report with the key concepts from all sessions, mind maps, and the teaching materials the speakers authorize us to share exclusively with participants.
What happens if I register and can no longer attend?
If you can no longer attend, by informing us of your absence at least 15 days before the event date at info@roigroup.it, you can choose to:
- have someone else replace you;
- attend one of the events that will be held within the next 12 months;
- opt to follow the event via streaming and request activation of your access link.
What happens if I register and then force majeure prevents the event from taking place?
Your credit is always guaranteed: if the live event cannot be held, you can experience the event via live streaming or keep your credit for a future event of the same value.
Why suggest that my team members/colleagues attend with me?
Having a company group participate increases the sharing of values and vision and produces greater team cohesion, which amplifies efficiency and productivity.
Furthermore, exchanging opinions among colleagues on the content covered during the event makes it easier to remember and apply the strategies and techniques presented.
Finally, since group discounts are also available in addition to early booking, attending with more people means everyone further benefits on the final participation fee.
Do company and group registrations require the immediate submission of all names?
No, once the package is purchased, you can provide the details of all participants up to 30 days before the start of the event.
